Goal setting is the foundation to self motivation and is applicable at all times.

However, goal setting for uncertain times requires one to be even more realistic and determined.

Goal setting is all about identifying the dreams that you want to turn into reality. It starts with writing them out.

This is the first step to crystallizing your dreams. Then the dreams should be grouped or categorized and set in priority.

Once your top priority dreams have been identified you then need to determine if you are willing to pay the price to make them a reality.

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Staying motivated in a negative environment, or negative economy, is not only possible, but highly advisable.

Self motivation is the determination to accomplish what you want to be, do or have. Self motivation comes from within.

Self destruction comes from the outside – in when allowed to enter.

Therefore, keep negativity on the outside and do not allow it in.

Many people become a product of their external environment and completely loose their self motivation without realizing it.

They do as others do and get caught up in negativity.

It becomes the ongoing discussion of how bad people, the economy or things are.

It becomes a way of life, without realizing that they are attracting those circumstances into their life.

The more they talk and get emotional about it, the more they attract those circumstances into their life. It is a disease and it spreads like a wild fire.

Self motivation however is an internal environment and needs to be heavily guarded. Being guarded means being aware of what is going on around you and being selective in the kinds of discussions or actions that you take.

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There are many cold calling tips available to sales people today, but cold calling in today’s economy requires a lot more calls and more emphasis on the benefit statement provided during that call.

Naturally cold calling requires you to identify yourself my name and organization, and that is where it stops being about you!

Too many cold callers babble on about their organization, it’s products or services and that in itself is not engaging. If you do not immediately engage the receiver of the call, they will not want you wasting their time.

In today’s economy a cold caller needs to engage the receiver of the call. The best way to engage the receiver of the call is first through stating a major benefit statement. Basically, what are the benefits to the receiver of your call in terms of saving money, increasing performance, exposure, their bottom line and so on?

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The days of the push strategy in sales training and marketing training is over.

To be sought after by name in the market place requires a pull strategy which only comes through non traditional sales and marketing training.

Most sales and marketing training today still focuses on the products, services, brand, etc.

Sales and marketing people are out their doing presentations and are constantly chasing customers.

It is all about them, their product, service or brand!

Today’s customer demands that it be about them, not you!

Therefore sales and marketing training needs to have more of a focus on the customer – their needs and desires, their budget, their timing, etc.

Customers also want to buy from experts – people who are known in the market place that they can trust. So, they seek out them out, usually by name.

Therefore for sales and marketing training to be effective, it must help people discover how to position themselves in the marketplace as an expert and be sought out.

To do that is best through group interaction and discussion.

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