A referral is when you ask a client, a prospect (or even an acquaintance or friend) for the name and contact information of someone who might have an interest, need or want for your product or service. An introduction to the individual makes the referral even more powerful.

But first how do you get referrals and introductions. The answer is simple – ASK! You already know that you have the right to ask. If you don’t ask, you don’t get. If you ask, you have a 50-50 chance of getting one, and if you don’t, there is nothing lost as you cannot loose something you never had. Simple make it a habit to ask everyone and you will no longer be making cold calls, but working strictly on a referral basis. Ask more to sell more! Don’t miss out on this tremendous lead source!

The other option is word of mouth, where you provide an outstanding service and other talks about you. However, if you do not ask for testimonial letters, or for a referral, the chances of getting one out of the blue are slim.

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