Most small businesses are caught up in the latter and are missing out on multiple streams of sales revenue. Without sales, you have no business. It is time to get creative, do more with your business, manage your time better, increase sales, meet your goals, enjoy more of life and those you love.

Each of us are in business for different reasons. Whatever the reason is, most people in business get so caught up in it, as many do when they have a job, and forget some very important basics – life, dreams, goals, health, balance, family, friends and the list goes on. Therefore it may be time for you to reflect and start your business over again, from a sales prospective.

To do that, you first need to redefine your core business, and it all starts with a sale. The best way to do that is to identify where 80% of your sales revenue comes from – that is your core business. Without sales, you have no revenue – you do not have a business.

Now within the 80% you need to identify your clients who are you A, B, C clients. The A clients are the 20% that give you 80% of your revenues – A because they are Absolutely necessary to stay in business. The B, or Beneficial, clients are you next level of clients followed by C, Convenient, Clients.

Take the time to review your client data base and identify the sales criteria (revenue, margin, loyalty, brand name, volume, etc.) that is important for your business. Then create a list of clients that fit into each category based on the predetermined criteria. This should paint a pretty clear picture for you. Now, in which category do you spend 80% of your time? Does it give you 80% R.O.T.I. ?

The Bottom Line: Be in control of your life and your business and focus your attention on getting the best R.O.T.I.

Tags: sales coaching, increase sales, self motivation tips, how to sell