Are your Selling Skills Engaging? If Not, Please Leave!
10 October 2008 2:46 am Sales TechniquesIn traditional sales, selling is telling and that requires a lot of talking. Talking is not a selling skill. It is a waste of time and the most common complaint toward sales people.
What are good selling skills? The opposite of telling is asking, the opposite of talking is listening and the opposite of selling is buying. These are definitive selling skills.
Buyers no longer have a desire to be sold. They want to be understood and to be engaged.
Great selling skills! They will buy from someone who demonstrates admirable selling skills. They want someone who truly listens and genuinely cares. Someone they can trust and who reminds them of themselves. These are the focal selling skills required in today‘s marketplace.
An engaging conversation and a considerate attitude are top notch selling skills. One, who asks questions, listens empathetically and acknowledges customer concerns harbors sturdy selling skills.
A number one selling skill is trust. Trust is gained by building rapport with the client and creating a mutually ratifying relationship. These are highly beneficial selling skills.
When sales people are telling, they assume they are in control. Telling is not a suitable selling skill. Sales people conducting themselves in this fashion lack basic selling skills and totally loose control of the sales prospect. The customer is now asking the questions and initiating the control. The wisdom to know better is a selling skill.
Do you ever get rejected? Ponder that a moment as it applies to selling skills. If your answer is yes, you are not in control. Proper selling skills will not promote failure or rejection.
Excellent selling skills will engage the client. Professional service and dependable sales skills are positive motivation. Superior sales skills pioneer dependability. The customer is assured they will benefit from constructive results. Hard work and perseverance are necessary to attain and maintain all those exceptional selling skills.
Want to be in control? Apply adept selling skills with all future customers: ask questions and listen well
Sales people may believe they gain by offering plenty of information. Too much information is of no value to the prospect or customer. It is time consuming and an inappropriate selling skill.
Customers today want value. They want to be understood, to feel important, to build a comfortable relationship and to be heard. These are all apt selling skills and all sales professionals should exhibit proficient selling skills on a daily basis.
If your selling skills are not engaging as described above and the customer is dissatisfied, you may be asked to “please leave! Don’t waste my time!”



