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	<title>Comments on: Sales Competencies Make The Difference!</title>
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		<title>By: Paul Lynch</title>
		<link>http://www.bobu.com/blog/sales-techniques/sales-competencies-make-the-difference/comment-page-1#comment-488</link>
		<dc:creator>Paul Lynch</dc:creator>
		<pubDate>Tue, 26 May 2009 17:38:07 +0000</pubDate>
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		<description>Hi Bob. Doing a business development program for a company in Kanata. Need to position info for instant tust and desire to buy. Have you any guidance for instant trust messaging design (newsletters, blogs, etc.)?
I know trust is based on integrity and testmionial but what about text fonts, color and other psychology attributes, any ideas?
Paulo</description>
		<content:encoded><![CDATA[<p>Hi Bob. Doing a business development program for a company in Kanata. Need to position info for instant tust and desire to buy. Have you any guidance for instant trust messaging design (newsletters, blogs, etc.)?<br />
I know trust is based on integrity and testmionial but what about text fonts, color and other psychology attributes, any ideas?<br />
Paulo</p>
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