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Are You Engaging and Empowering Buyers To Buy? If Not, You Are Out of Control and Wasting The Buyer’s Time.

12:12 am Sales Training

In traditional sales, selling is telling and that requires a lot of talking. Talking is not a selling skill. It is a waste of time and the most common complaint toward sales people.

What are good selling skills? The opposite of telling is asking, the opposite of talking is listening and the opposite of selling is buying. These are definitive selling skills.

Buyers no longer have a desire to be sold. They want to be understood, engaged and empowered to buy. These are great selling skills!

Buyers will buy from someone who demonstrates admirable selling skills. They want someone who truly listens and genuinely cares.

Someone they can trust and who reminds them of themselves. These are the focal selling skills required in today‘s new economy of buyers.

An engaging conversation and a considerate attitude are top notch selling skills. One, who asks questions, listens empathetically and acknowledges customer concerns harbors sturdy selling skills. A number one selling skill is trust. Trust is gained by being buyer focused and building rapport with the buyer, creating a mutually ratifying relationship. These are highly beneficial selling skills for today’s new economy of buyers.

When sales people are telling, they assume they are in control. Telling is not a suitable selling skill. Sales people conducting themselves in this fashion lack basic selling skills and totally loose control of the sales prospect. The buyer is now asking the questions and initiating the control. The wisdom to know better is a selling skill.

Do you ever get rejected? Ponder that a moment as it applies to selling skills. If your answer is yes, you are not in control. Proper selling skills will not promote failure or rejection. Excellent selling skills will engage the buyer. Professional service and dependable sales skills are positive motivation. . Superior sales skills pioneer dependability. The buyer is assured they will benefit from constructive results. Hard work and perseverance are necessary to attain and maintain all those exceptional selling skills.

Want to be in control? Apply adept selling skills with all future buyers: ask questions and listen well

Sales people may believe they gain by offering plenty of information. Too much information is of no value to the buyer. It is time consuming and an inappropriate selling skill.

Buyers today want value. They want to be understood, to feel important, to build a comfortable relationship and to be heard. These are all apt selling skills and all sales professionals should exhibit proficient selling skills on a daily basis.

If your selling skills are not engaging as described above and the customer is dissatisfied, you may be asked to “please leave! Don’t waste my time!”

To succeed in sales today, you must do the opposite of selling. You must learn how to attract, engage and empower buyers to buy.

Learn How to Execute the Disciplines of Attracting, Engaging and Empowering the “Buyer Focused” Velocity Selling System, to Up Your Bottom Line

To download your complimentary White Paper “The New Economy of Buyers, Why Traditional and Consultative Selling Methods No Longer Work”, visit www.BobU.com

Sales Velocity. Your Bottom Line. Our Passion

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4 Responses

  1. Vinit Says:

    Thank you for the Diwali wishes, the article is like facing the mirror of truth on selling.
    very well eplained so simple and yet so effective.
    This article has been forwarded to my sales team.
    Thanks for educating us regularly.
    Sorry could not meet you in dubai.

  2. Peter Fillmore Says:

    Bob – excellent reminder to just ask, just listen, and develop trust with the prospect. Keep up the fine letters!

  3. Bob Urichuck Management Inc. Says:

    Maybe we could meet on my next trip Vinit.

  4. Parag Merchant Says:

    Bob, So simply put, yet so true.
    Glad to have your insight.
    Thanks a lot for the Diwali wishes.
    Had some good family time.

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