FAQ - Sales & Sales Management

1. What is your advice for salespeople who are in the sales industry solely for the monetary benefits/the commission?
2. If one wants to join the sales industry, what sort values/qualities must they have to be a successful salesperson?
3. What is the ABC, 123 Sales Results System?
4. Why and when is experiencing failure good? What does failure teach us?
5. How does one sell a product they don't believe in?
6. How does one effectively target sales projects - and stay on target?
7. How important is visualisation in the world of sales?
8. How does one build strong relationships with customers?
9. How can salespeople improve and stay in control of the process?
10. Is this system just for salespeople or can be used by anyone?
1. What is your advice for salespeople who are in the sales industry solely for the monetary benefits/the commission?

Simple, get out of sales. You don't belong here. This is the greatest profession in the world and it is people like that that are destroying this profession.

The world revolves around sales. Without sales, there would be no financial transactions, no revenue and ultimately no jobs for the rest of us. Sales people have to focus on customer needs, not their needs.

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2. If one wants to join the sales industry, what sort values/qualities must they have to be a successful salesperson?

That is a good question and one that I ask right at the beginning of every sales training program. It helps people to identify with their own strengths and weaknesses against those who they perceive as being successful and allows them to do something about it.

Good sales people are good communicators - they ask questions and they listen effectively. They are confident, motivated, goal oriented and organised, patient, honest, trustworthy and professional.

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3. What is the ABC, 123 Sales Results System?

First ABC, 123 is a simple process. Simple because as salespeople we like to keep things simple.

The A is for Attitude, B for Behaviour and C for Competencies

For attitude the 1, 2, 3 is 1. Belief in Yourself, 2. Your organization, 3. your market

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4. Why and when is experiencing failure good? What does failure teach us?

Sales is a numbers game. You cannot sell everyone, nor do you have a solution to everyone's needs or problems. It is the salesperson's job to build relationships and to qualify prospects. Not for prospects to qualify sales people as is the case most often.

So, failure can be best described a learning experience. You see a sales call has 5 positive outcomes - Yes, No, Clear Future, a lesson learned and a referral.

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5. How does one sell a product they don't believe in?

You can't. If you don't believe in it, how can anyone else believe in it.

This is part of what I was talking about in A2 Attitude towards your organisation, its products and services and the team you work with.

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6. How does one effectively target sales projects - and stay on target?

First my taking the target and breaking it down into smaller pieces - annual to month to week to day and identifying the appropriate daily behaviours that have to be performed like calls, face to face visits, etc.

But, before you do that you need to track yourself so you know your ratios. You also need to look at seasonality trends. Then you just need to do it.

Pay time and No Pay time behaviours - Sales Training on no pay time.

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7. How important is visualisation in the world of sales?

As important as everything. If you can't see your ideal prospect in your mind, you will never find them.

If you can't see yourself succeeding, you will not succeed.

What the mind conceives and believes it can achieve- Napoleon Hill

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8. How does one build strong relationships with customers?

Nobody cares how much you know, until they know how much you care - Calvert Robert

By asking questions and listening empathically. By going out of your way, by doing what you say you are going to do. by following up and being proactive. Be there, treat them as a close friend.

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9. How can salespeople improve and stay in control of the process?

Salespeople think they are in control but they are not.

The key is in the asking, not answering questions. In order to get what you want, you would need to keep questioning the answers.

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10. Is this system just for salespeople or can be used by anyone?

Anyone - Parents with children, management, consultants, doctors, lawyers, business owners - anybody who wants people to buy into an idea, product or service. It is a self-discovery process that teaches us how to get people to buy instead of selling them.

It is the opposite approach of what salespeople have been traditionally trained on.

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Speaking Success Stories

"You are so dynamic that I noticed you have no trouble holding people's attention. You are knowledgeable, organized, articulate, and pace yourself to the learning level of the class. You make your audience very comfortable and that promotes good discussion. Your energy and enthusiasm are contagious and I can't wait to get out and sell, sell, sell!"

Janie Burstein, Director, Government Sales
Canada Post Corporation



"Thank you for the enlightening and motivating presentation. You helped us focus on the little things that matter most. You got the most skeptical to become believers by day's end - a great achievement! We accomplished more in one day with you than we ever did in the past. A big contributing factor was your passion, your beliefs and your "do it now attitude."

Claude J. Joncas, Regional Sales Manager
Northeast US
Bombardier Motor Corp. Of America



"The time you spent, prior to the meeting, identifying the attendees areas of concern proved to be most effective. As a result, the over 80 attendees arrived both comfort-able and eager to learn. Thank you for delivering a first class presentation."

Ottawa Kathryn Mahoney, Director Corporate Programs
Ottawa Centre For Research And Innovation (OCRI)



"I owe this opportunity to one man, and that is Bob Urichuck. I contacted Bob via Ecademy, a London based social and business organization, and has it ever been helpful!

Bob was kind enough to take time from his busy schedule to answer my e-mails, give me referrals and help introduce me to decision makers in the speaking industry. Thank You Bob!"

Alan Altmann



"" lively and informative speaking style really got the message across. You certainly demonstrated the reality of the adage: The medium is the message!"

Wendy McBride, Chair, Program Committee
Canadian Society Of Association Executives (CSAE)



"Well organized, fun, and a great learning experience. Thanks!"

AirBlue



"I am sure you must have heard this a zillion times, but you must hear it from me as well... Your positive approach, focus and determination is very very motivating. And I am glad that most of the points you took up during the short seminar in Dubai - was mostly what I have been practicing except for the discipline part - which I am working on."

Julie James, Marketing Manager
CEDARS - Jebel Ali International Hospital, Dubai, UAE