| Major Marketing Methods |
Major benefit / pointers |
| Radio |
most intimate of media – ad lib by radio personality provides credibility and is more sincere |
| Newspaper |
prime medium for disseminating the news -advertising should be newsworthy, interruptive, and to the point – use coupons to allow for measurement |
| Magazines |
more involved – have an editorial mood in your ads – use as reprints |
| Television |
most comprehensive & expensive – actual demonstration |
| email / Direct mail |
shotgun or targeted – most effective and least expensive – data base required- make your offer clear, repeat it a few times, keep it short, ask for action, use time limits and include a P.S. |
| Signs and Billboards |
top of mind awareness |
| Canvassing |
direct contact – build relationships |
| Yellow Pages |
hottest of prospects |
| Brochures / circulars |
great detail - repetitive |
| Telephone |
most intimate with great flexibility |
| Business Card |
wallet size ad / brochure |
| Posters |
part of community |
| Advertising Specialities |
top of mind awareness – include contact information |
| Samplings |
free trial |
| Trade Shows and Exhibits |
contact with purchase minded people |
| Seminars and Demonstrations |
free – by providing valuable information your prove your expertise, establish yourself as an authority and gain credibility– sell product and services |
| Public / Community Relations |
credibility |
| Word of mouth |
the best & free |
| Data Base |
maintain current |
Other: newsletters, statement stuffers, package inserts, t-shirts, bumper stickers, buttons, decals, hot air balloons, sandwich boards, testimonial letters, and the list goes on.
Save marketing money
Use the barter system – contras, sponsorships, Co-op Advertising, gang runs – opportunity to run a bit more printing than is scheduled, maximize paper, purchase magazine remnant space, book direct and save advertising agency fees – 15%.
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