Great Advertising is proceeded by great research

Web sites, local library, market studies of your area, studies of product and services, industry studies, census reports, research reports, customer questionnaires - gets customers involved, partnership approach, identifies how to reach them, how to appeal to them, etc.  Appeal to one of the following basic needs – convenience, comfort, love, friendship, security, style, social approval (status), health and well being, profit, savings or economy. Provide an incentive to increase responses.