The ten marketing truths (Don’t stop marketing)

1. The market is constantly changing



2. People forget fast



3. Your competition isn’t quitting



4. Marketing strengthens your identity



5. Marketing is essential to survival and growth



6. Marketing enables you to hold on to your old customers



7. Marketing maintains moral



8. Marketing gives you an advantage over competitors who have ceased marketing



9. Marketing allows your business to continue operating



10. You have invested money that you stand to lose.