Creativity starts with knowledge

Define who you are, your competition, your purpose, your target audience and how you position yourself in that market.

What business are you in?

What is your long-term goal?

What is your short-term goal?

What is your product or service?

What are your strengths and weaknesses?

What are the major benefits?

What are the current events and trends in your industry?

How do they differ from the competition?

How well do you know your competition?

What is your purpose – mission statement – core concept?

Who are your potential buyers, describe them?

What are their needs?

Who, and where, is your target audience?

Have you ranked your prospects by ABC criteria?

Where is your focus?  Where should it be?

How and where can you meet them?

How do you want them to perceive you?

What is your positioning statement - your niche?

List all the ways that you can reach them.

Let’s get out of the box  - ideas...

How can you monitor and measure, follow up and evaluate?