Greetings from Singapore,

A recent worldwide study by the IBM corporation revealed that 83% of the 456 companies who responded ranked revenue growth as a key focus for strengthening the financial performance of their firms in today’s competitive marketplace. In addition, four out of five believe that increasing revenue growth is the key factor in financial performance.

The only way to do that is to sell more!  A company must clearly understand that its greatest asset is not just it’s people but the undeveloped potential of it’s salespeople.

That means that the company has to do more than pay them lip service - it must train them, support them and give them not only the resources but the latitude necessary to serve their customers, make the sale and step ahead of the competition. The sales department is the only department in the company that is tasked with the responsibility of actually bringing in the dollars. Knowing this, it only makes sense to offer them every possible resource to make that process as effective as possible.

Surprisingly though, many companies still choose to see their sales organization as merely costly overhead. “Employees are a resource, not a cost,“ said the late Peter Drucker. In truth, it is in the best financial interest of any company to fully develop the potential of it’s salesforce.

Are you providing your sales team with the training and support they need in order to stay ahead of the competition and give you the revenue growth that you are looking for?
Here are the three most important Marketing Secrets and the ABC’s of Selling, just to keep you informed. To learn more about our approach to sales training, see our corporate approach, e-mail bob@bobu.com or plan on attending one of our public sales programs in Singapore this week or Dubai or Karachi, Pakistan.

Have a G.R.E.A.T. week!

Bob

P.S. If you did not read last week’s e-minute you can here...