The three most important marketing secrets

1. You must be committed to your marketing program



2. You must think of that program as an investment, with the expectation of a conservative return



3. You must see to it that your program is consistent – don’t change media, messages or drop out of the public eye for long periods of time.  Consistently means regularly.  Consistently equates with familiarity.  Familiarity equates with confidence.  Confidence equates with sales.